19th October 2021 |
Spotlight: Glug X Ibis Styles Mood board Winner, Re-Vive

by Ben Mottershead

Re-Vive Spaces are an interior design company which use design to create spaces that enhance the lives of the people that use them, increasing wellbeing, improving functionality, creating a positive company culture and contributing to the success of the businesses we work with.

For their winning submission to the Glug X Ibis Styles competition, they had a very specific concept in mind, which was infused and inspired by multiple themes and points of interest. Alongside their submission they included this statement about the intended direction of their design and what it was trying to convey;  

"Our surreal universe”; using design principles from the 1920s art movement, surrealism, we wanted to create a place where guests could be reminded of the beautiful chaos that is our universe. Turning normality on its head: water on the ceilings, planets as lights and fish that fly create a dreamlike environment which reveals the surreality of our own natural world that we sometimes take for granted. Whilst anamorphic art and monochromatic sets show how the mundane every day can easily be transformed into bizarre and sensory scenes."


We spoke to Lucie Bradley of Re-Vive, who submitted the mood board to ask about their process and thinking behind the design.

How did you first get into creative design? 

I knew from a young age that I wanted to be an interior designer. I've just always found lacklustre, cookie cutter spaces a bit depressing and would daydream about what I would do to make them better. I initially studied Fine Art and Product Design and then gained a degree in Interior Architecture. 

How would you describe your style of work?

Each of our projects is created in response to digging down into a brief. We pride ourselves on offering unique interior identities to reflect the individuality of each client's brand every time but would say our work is always human-centric and we just want to create places that inspire happiness and meaningful interaction.


Did you find any aspects to the overall process challenging?

The mood boarding stage of a project can often be challenging because you have to find a way to communicate the ideas that are flying around in your head in a way that somebody else can interpret and share your vision.

How did you interpret the ibis Styles brand and then implement this through your mood board?

We know the Ibis Styles brand is all about providing exciting experiences for their guests so we wanted to create a theme that would allow us to play whimsically across colour, materials and scale.

Is there one key element of the ibis Styles brand that inspired your mood board?

We think that the Ibis Styles brand really showcases how imaginative interior design can be used to create places that invite wonder and fun so we wanted to include lots of ideas for wacky installations throughout the hotel. By turning normality on its head through these bizarre insertions, guests can free their minds of everyday stress and get lost in another world for their short stay.

Your theme was based on the notion of beautiful chaos, inspired by the 1920s, do you feel this is something that’s even more prevalent in today’s world?

Yeah totally; we think with the fast-paced nature of today’s society, people are looking more and more to art and spaces that don’t take themselves too seriously. If you look at artists like Camille Walala or places like the Museum of Ice Cream, it’s clear to see people are enjoying these colourful and outlandish experiences that can transport a person back to childlike wonderment.


Where did you begin when developing your mood board?

We began by questioning what draws people to themed hotels and we think that people are looking for creative and heightened experiences that are different from their daily routines. This led us to consider how reality and surreality could interconnect. We then started to brainstorm which elements of nature we could bring into the hotel and started gathering reference images.

What were you trying to communicate within your mood board design?

We were trying to communicate that letting the mind question your surroundings can be fun and a good reminder of how amazing our natural world is. It’s sometimes easy to take it for granted or get caught up in the daily grind so we thought by using design principles from the 1920s art movement, surrealism, we could remind guests of the beautiful chaos that is our universe.


What would you say is the most important thing to remember when mood boarding?

Always go back to your WHY! Why did you choose that overall concept, what is the main emotion and feeling you are trying to evoke? Also being specific with your concept creates more direction to your research and in doing so creates a more cohesive design.


Can you tell us about your current practice, RE-VIVE. What do you do etc?

We are a design studio based in Leeds. We use interior design, brand strategy and furniture design to create inspired and engaging environments across the retail, workspace and hospitality sectors. We’re dedicated to making our urban spaces more exciting and beautiful to live, work and play in so that we can help people and businesses thrive.

How is your design reflective of your own practise within the creative landscape?

Whether they think it or not, every person and every business has an essence of creativity within them. We always work closely with our clients to develop exclusive interior identities that capture their own unique creative spirit to deliver spaces that will keep them inspired and fulfilled every day.



What would you hope someone’s reaction would be if they entered a themed hotel of your design?

We would hope that the design would make people feel relaxed; we are all so connected to our surroundings on a subconscious level that we hoped creating something so unusual would help the customer take their mind away from everyday life problems and instead be mesmerised by small exciting details and big key features. On a deeper level, we hope it would inspire people to take more notice of their surroundings in the real world too. 


What do you plan on doing with the prize?


We plan on taking a much-needed break in an Ibis Style hotel and of course, using our time there as primary research for developing concepts and stories through interior design! 


When we spoke to Design Manager and Judge, Arun Rana to elaborate on why he chose Re-Vive as the winning design he has this to say;

"They absolutely nailed the theme, by creating one that fully embodies the ibis Styles brand and ticks all of the boxes. The use of the sentence ‘you’ve got to see it to believe it’ was so powerful and really sums up what we live for as a brand. The theme ‘Surreal Universe’ is immersive, fun and playful and would easily put a smile on anyone’s face who steps through the hotels door!”


You can check out Re-Vive's portfolio and channels by visiting their website

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