Last week we hosted another Doodle Social at 'The Doodle Bar', a stone's throw from London Bridge. Partnering with the wonderful B&A Reps we organised a night of talks, workshops, activities and pizza! If you're unfamiliar with B&A you can check out our overview of them here.
With speakers, Ryan Todd, Shotopop, Rude and Jim Stoten lined up. Live mural painting by Will Barras, AR gifs provided by INSA and a workshops lead by Shotopop and Rude, it was set to be an awesome event.
We kicked off the evening with Ryan Todd best known for his bold, clean and minimal illustrations. He proceeded to speak about the process he goes through when formulating an idea for a brief. In his own words, 'Nobody wants to see big images of my work, so let's talk about something more interesting'.
Ryan Todd - Doodle Social
Despite having 'made the presentation last minute while drawing tractors with his son', the level of insight Ryan managed to display was great. He was also clear from the start about the faults of universities. One of which is the lack of preparation you're given for life upon graduating and because of this, his talk focused on ideation. In particular how an idea if conceptualised and taken forward to final delivery.
Ryan presented his thoughts in a series of diagrams showing how he goes from a single object, or theme expanding it to become dozens of possibilities brimming with visual potential. Pretty cool, right? He even went on to proclaim jokingly 'it isn't rocket science, so, by all means, use it. Just don't go stealing all my clients in the process!'
Developing Ideas - Ryan Todd
Next Shotopop creator and co-founder, Casper Franken took to the stage. Known for their work within sports and leisure for companies such as Nike and the NBA they admittedly aren't the sportiest of studios and in-fact are more interested in whiskey than running. They started off as a web design agency, before transitioning into illustration and then finally evolving into an animation studio. As Casper pointed out 'if you can illustrate then it isn't a big transition to make those illustrations move and the possibilities are far more infinite.'
For any animators out there, you'll most likely be aware of Shotopop whose combination of cell frame, 3D and 2D techniques have given them a unique style and helped them to stand out within the industry.
Mo Salah Gif - Shotopop
Casper spoke further about how they work in short form, which for them is anything less than five seconds. A lot of the content they create would probably be described as GIF format for social and online platforms. This allows them far more flexibility and control over how they tackle a brief and they often get trusted with creative control by many of their clients.
Punching Bag Gif - Shotopop
Don't let the above fool you though, Shotopop is clearly more than capable of handling long-form content. On the night we were shown the first episode of a five-part series they created for a multinational sports company, Asics.
Casper then finished off by talking about the studio's everlasting love for whiskey. How they'd bought an enormous barrel to produce their own brand which they are finally ready to start distributing, under the name 'Friday's Daddy'.While it isn't uncommon for studios to have side hustles going on, Casper was very supportive of the idea that you should do things which all members of the studio can enjoy and be a part of. They don't always have to be rooted in design.
Shotopop - Doodle Social
Dynamic-duo and all-around creative power couple, 'Rude' took to the stage following Shotopop, alongside running a poster workshop throughout the night. Based in Dalston, London, Abi and Rupert have been on the creative scene for 20 years. Having first launched a clothing brand called, you guessed it, 'Rude', which caught international media exposure. They now undertake work from clients such as Apple, Absolut and British Airways utilising their bold, typographic trademarked style to create eye-catching designs.
Rude Ltd - Doodle Social
It was clear that both Abi and Rupert have a constant desire and willingness to say 'Yes', which was articulated in one of their designs 'six yes's and 100 no's' and in their own words,
'saying yes opens doors and creates opportunity. It also takes you out of your comfort zone and puts you in a position where you have to try new things, which allows you to grow and become better at whatever it is you do.'
Rude Ltd - Doodle Social
Alongside showcasing some of their bigger projects, they also discussed less commercial topics such as Rupert's dyslexia and how, while it can be annoying and difficult to deal with, you can turn anything into a great opportunity by making it a part of your work. In this case, it was spelling mistakes, which have become an intentional part of their everyday typographic tests.
Last on the Agenda was Hastings based illustrator Jim Stoten, best known for his bright, lively and complex illustrations his talk consisted of a collection of stories about his own work, mental health and a catchy song.
Early in his career, Jims focused quite obsessively with 'filling space' as he put it. His work was incredibly complex and often included playful illustrations of animals, people and environments. From this, he gained notoriety and success illustrating children's books.
Illustration - Doodle Social
However, one day during a presentation, he realised that he no longer liked any of his work and spent the rest of the talk declaring how he hated what he'd been creating and no longer wanted to continue.
This lead to Jim being bed bound for four months with depression, not creating any work, and not earning any money. Yet, there was one thing which saved him. His sketchbook. Jim stated that his sketchbook saved his life. He'd proceeded to fill it with anything and everything he could think of, and more important things which weren't within his usual style of work which leads him to an epiphany, 'I don't have to create my usual sort of work.'
Spread from Sketchbook - Jim Stoten
What came next in Jim's work still kept to the usual colourful and fun style he'd become known for but he instead focused on filling his scenes with characters and content which were far removed from his usual creations and instead looked at more adult themes and ones which wouldn't quite make it into a children's storybook.
In true style, he finished off by having a sign along with the crowd.
Jim Stoten - Doodle Social
Finally a big thanks to all the Gluggers who attended on the night! we had an incredible time and we hope you all did too. If you missed Doodle Social this time around then not to worry, there will be another one soon. Meanwhile you can keep up to date with all of our upcoming events by following us on Instagram, and by checking out our events page!
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